The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By John Glenday, Reporter

January 14, 2014 | 2 min read

The NLA has launched an awareness campaign spanning a dedicated campaign site and content masterclass geared toward informing magazine publishers how to reclaim royalties incurred through the use of their content.

The media licensing agency is hosting a series of blog posts through to March covering topics ranging from copyright and copying to royalties and rights management.

Written by veteran journalists and publishers these aim to strip away the legalese surrounding copying, explain how to safeguard content and clarify publishers’ and authors’ rights.

David Pugh, managing director of NLA media access, said: “Many smaller publishers are focusing on creating great content for their readers, and are often not even aware that they could be generating an additional revenue stream from royalties. Every time a publisher’s content is used, republished on the internet, or supplied as a PDF clip to a PR company they are owed publishing royalties.

“It's difficult for smaller independent publishers to collect this money on their own. That is why organisations like NLA media access and the Publishers Licensing Society exist to help complete the process quickly and efficiently.”

The NLA was asked to assume responsibility for royalty collection for magazine publishers last year.