Marketing wages up by 5.6% as marketing spend reaches 13-year high
The salary of the average marketing worker has gone up by 5.6 per cent in the last year, according to research.
Jobs: The study backed claims that workers will switch jobs this year
A study from marketing recruiter EMR showed that the average salary had gone up by nearly £3,000 to £53,613 in the last 12 months, and marketing spend is at its highest level for 13 years. As well as rising salaries, 43 per cent of marketers said that the number of staff in their department had also increased in the last year and 36 per cent of respondents expected staff levels to grow in the year ahead.
Meanwhile, 44 per cent of marketers said they expected to change jobs in the next year, reflecting research just released from Reed that showed one in three workers in the creative marketing industries were looking for a new job in what it said was becoming a “candidate’s market”.
However, for those staying put, the EMR figures showed that job security had increased by six per cent to 61 per cent and job satisfaction had improved from 41 per cent to 48 per cent.
The study also found that more than half (51 per cent) of marketers are optimistic about the economic year ahead, a 30 per cent increase on last year.
Simon Bassett, managing director of EMR, said: “An increase in overall pay and salary in particular is a major sign of confidence within the marketing industry as it represents a longer term commitment than simply raising bonuses.
“The sector is performing well and spending more and the huge increase in optimism is a by-product of this.”
He continued: “Marketing has a major role to play in the economic recovery as companies seek to expand. Talented staff are central to this hence increased hiring and increased movement in the job market.
“Many marketing professionals will have stayed put during the worst of the downturn as confidence was low, but now the sector is booming again, marketers will be on the look-out for an attractive move and bigger pay rises.”
The research showed that although average wages had increased, bonus payments had dipped from £7,238 to £7,155.