Lucy the Viking returns for Australian Maritime Museum
Hackett films has returned its frontline character Lucy the Viking for its latest creative for the Australian National Maritime Museum's 'Beyond The Legend' exhibition.
She appeared last year in a summer campaign that executed across TV and print.
“When Lucy puts on a magic helmet she transforms into a Viking and battles an unseen army of water warriors,” the Bloke agency said in a statement.
“The TVC closely referenced the exhibition, taking inspiration from the great exhibition design and the many artefacts the museum has on display. The 'Wetworld' playground is brought to life with dramatic slow-motion battle sequences and more water effects than ever.”
The character appears I executions across Sydney on public transport, posters at Darling Harbour, in cinemas and on Channel 9.