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Recommended Agency Register (RAR) launches 2014 awards

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By The Drum Team, Editorial

January 13, 2014 | 3 min read

The Recommended Agency Register (RAR) has launched its fifth annual awards which recognise the agencies providing the best service and results for their clients.

Launched: RAR is gearing up for its fifth year of awards

The awards scheme is the only one focused on agency performance, as judged by clients, and it collects quantitative and qualitative feedback from marketers about the performance of their agencies. These insights are used to help other marketers to find the best-performing, best-qualified agencies and are also used to judge the RAR awards.

Over 21,000 ratings about agencies are already available through the RAR as well as agency case studies and other agency information.

Steve Antoniewicz, managing director of RAR said: “We started the RAR Awards to give recognition to the agencies highest-rated by clients. Ratings are collected all year, but each February, we take a snapshot of who has attracted the highest praise.

“Clients keen on, say, effectiveness or high standards of client service, can use the awards to identify agencies that score highly for those characteristics. If it’s excellence in a specific discipline they need, the awards also recognise the highest-rated agencies for all the main marketing services, from brand, design, advertising through to DM, events and PR.

Last year’s award winners included RPM, Elmwood and Stein IAS and this year RAR is expecting an equally high calibre of entrants.

Antoniewicz added: “The awards has grown year on year and I think that’s because clients have been more focused on the performance of their agencies and the best agencies have in turn concentrated on delivering for their existing clients.”

Due to some changes to the RAR ratings system, more specific agency specialisms will be recognised and also agencies will now require a minimum of three ratings for each service they wish to be recommended for. RAR will hold a separate RAR digital awards to recognise the best digital agencies in early summer.

The RAR ratings download for awards will happen on Friday 14 February,ahead of the awards ceremony on 23 April at the Marriot Grosvenor Square in London.

Agencies wishing to participate should register and provide client references. See the RAR website for more information.

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