London Evening Standard increases circulation by 200,000 per day
The London Evening Standard has increased its circulation from 700,000 per day to 900,000, taking the title into all 32 London boroughs.
Increase: Circulation has gone up to 900,000
The move comes ahead of the launch of a new entertainment channel in the spring, London Live, which is also owned by Evening Standard owner Evgeny Lebedev, and the title will be available at 250 new locations.
Andrew Mullins, managing director of Evening Standard Limited, said: “In response to recent research carried out among readers and non-readers, and in anticipation of launching the London Live TV channel, we have decided it’s time to take the Evening Standard offering to the next level.
“2014 is a big year for the Standard; with enhancements to editorial content, a powerful multi-platform offering and the launch of our brand new entertainment and news channel London Live, we will now be able to engage with Londoners across the entire capital, providing a uniquely valuable audience offering for commercial partners.”
It’s estimated that the Evening Standard reaches more than 1.7 million readers a day.