Infographic: CES 2014 in numbers
This year’s Consumer Electronics Show (CES) in Las Vegas reached over five billion people on Twitter through its official #CES2014 hashtag, according to a new infographic from Bell Pottinger Wired.
Smartphones were the most discussed tech with 45,082 mentions online, while Samsung was the most discussed brand with 85,144 mentions.
With nearly 20,000 more conversations than nearest rival Sony, Samsung’s coverage was in part thanks to film director Michael Bay’s swift stage exit following an autocue fail half way through his press event.
Research also found that over over 190,000 news articles were written on the opportunities that the likes of self-driving cars, 4K TVs and wearable technology might offer/
James Thomlinson, managing director of Bell Pottinger Wired, said: “Our analysis highlights just how popular new tech is with today’s public. Consumers’ craving for the latest gadgets, coupled with heightened access to social media, enables brands to market new products in a more captivating way than ever before.”
Check out the infographic below for more CES 2014 stats.
