BETC London chief executive and executive creative director in shock departure
BETC London has confirmed that its chief executive, Matthew Charlton, and executive creative director, Neil Dawson, will leave the agency.
Andrew Stirk, formerly executive head of planning at the agency, has replaced Charlton while Rosie Bardales has joined BETC London from Wieden & Kennedy Amsterdam, where she was creative director, to take over from Dawson.
Charlton was with the agency for over two years, having joined from Modernista! in 2011. Prior to that he spent a year as managing director of TBWA/London and nearly 10 years as business director at BBH London where he ran the global Johnnie Walker Whisky account for six years.
Before joining BETC with Charlton in 2011, Dawson spent nearly five years serving as chief creative officer at DDB London, and prior to that held senior roles at TBWA, BBH and BMPDDB.
Last year Bacardi appointed BETC to its global advertising account.
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