New Grolsch campaign sees fans receive a call from within a video telling them if they’ve won a case of beer
Grolsch has rolled out a new interactive campaign that has seen fans receive a call from within a video, hosted on the brand’s website, telling them if they've won a case of the lager. Devised by Beattie McGuinness Bungay (BMB), users take the ‘Rare Character Test’ by texting the answer to a question asked in the short video. Upon sending the message, the video shows a woman walk over to a printer and take a copy of the question showing the viewer’s answer. The onscreen character then calls the person in real time, deciphering their personality letting them know if they’ve won a four pack. BMB explained that it was briefed to communicate that Grolsch has a big and bold flavour through a piece of digital work that would not only involve and engage people but also drive trial.
An incredible peice of Marketing Communication done by #Grolsch http://t.co/LoahmvhTVW
— Rose Spence (@Rose_Spence) January 8, 2014Now THIS is great marketing. Play along and txt the number (standard SMS rate), I just won a pack of Grolsch! http://t.co/1HPih1FTD8
— Alex Johnson (@alej469) January 8, 2014
An Excellent use of technology and marketing, give this a go and see it through to the end. Impressed! http://t.co/U7a3JRdkJt #fb
— TomPenrose (@TomPenrose) November 28, 2013
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