Manchester United signs multi-season sponsorship deal with Aperol
Manchester United Football Club has announced its latest signing, international spirits brand Aperol which will be the club’s official global spirits partner until the end of the 2016/17 season.
The tie-up will see Aperol ‘Cheers, United!’ branding displayed during all domestic matches at Old Trafford as well as coverage on official publications, MUTV and the main website.
Aperol Spritz, the brands signature drink, will also be made available in the stadium’s hospitality areas.
Manchester United’s group managing director, Richard Arnold, said: “Like Manchester United, Aperol is an ambitious organisation and we have been impressed by their innovative approach to developing the brand on an international stage.
“Manchester United has 659 million followers across the world and this partnership will be another platform to bring the Club closer to these fans. Aperol is a fitting partner to help the Club and its supporters to celebrate our achievements and we look forward to sharing many successes together in the coming years.”
Bob Kunze-Concewitz, chief executive officer, Gruppo Campari, commented on the partnership, saying: “We’re delighted to announce Aperol as the new way to celebrate the joy and the passion for Manchester United.
“With the club widely recognised as the most supported in the world, this is a partnership that will deliver brand exposure on a massive scale, helping to provide Aperol, and its signature drink Aperol Spritz, with excellent levels of year-round brand exposure, consumer engagement and promotional opportunities in developed and new global markets.”