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CES 2014: The top five trends to emerge and the top ten brands

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By Ishbel Macleod, PR and social media consultant

January 10, 2014 | 2 min read

4k resolution is the top trend to emerge on Twitter from this week’s Consumer Electronics Show (CES), with 15,667 mentions being made so far.

4k resolution is the term for display devices or content having horizontal resolution on the order of 4,000 pixels, over four times the current average, with most TVs having 1080p. Samsung and Dell are amongst those who have made announcements about 4k since CES began on Tuesday.

Data and analytics from Hotwire PR/33Digital discovered that wearable technology is the second most mentioned trend, with 11,873 mentions, followed by smart gadgets at 11,302.

These are then followed by 3D printing, which has led to 9,632 mentions so far, and the Internet of Things, which has garnered 9,082 mentions.

Samsung, Sony and LG at the top brands of the event by number of mentions, receiving over 10,000 mentions each, with PlayStation, Panasonic, Windows and Yahoo all making the list as well.

Top 10 brands being talked about:

Samsung - 19,858 mentions

Sony - 16,497 mentions

LG - 12,159 mentions

Logitech - 10,798 mentions

PlayStation - 8,828 mentions

Lenovo - 7,202 mentions

Edison - 6,703 mentions

Panasonic - 5,212 mentions

Windows – 5,202 mentions

Yahoo - 4,975 mentions

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