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Viral Video Chart 9 Jan: P&G's Winter Olympics tearjerker beats Old Spice to top spot

Procter & Gamble has taken the top spot in our first Viral Video Chart of 2014 with a Winter Olympics themed ad from its heart-tugging Thank You, Mom campaign.

The new spot shows the sacrifice and struggles that young athletes put themselves through to get to Sochi 14, and tells the story of how their mums helped pick them back up from setbacks along the way.

With just over 40,000 social shares, it's the most viral brand video this week - meaning that the new effort from perennial viral chart favourite Old Spice has to settle for second place.

The charts are supplied by the Viral Ad Network and are based on the number of social media shares each video has received over the last seven days. The Viral Ad Network also writes The Viral Video Blog.

Brand Chart

1
P&g Thank You, Mom | Pick Them Back Up
Artist:
Brand: Procter & Gamble
Campaign: P&g Thank You, Mom | Pick Them Back Up
Agency:
2
Old Spice | Mom Song :60
Artist:
Brand: Old Spice
Campaign: Old Spice | Mom Song :60
Agency:
3
Speed Ad - Mistakes
Artist:
Brand: NZTransportAgency
Campaign: Speed Ad - Mistakes
Agency:
4
The 2014 Fifa World Cup On Espn
Artist:
Brand: ESPN
Campaign: The 2014 Fifa World Cup On Espn
Agency:
5
Hpi Racing's Ken Block Micro Gymkhana
Artist:
Brand: HPI
Campaign: Hpi Racing's Ken Block Micro Gymkhana
Agency:
6
Celebrating The Heroic Women Of 2013
Artist:
Brand: Microsoft
Campaign: Celebrating The Heroic Women Of 2013
Agency:
7
The Sb Chronicles Vol. 2: Shane O'neill
Artist:
Brand: Nike
Campaign: The Sb Chronicles Vol. 2: Shane O'neill
Agency:
8
Dell "beginnings"
Artist:
Brand: Dell
Campaign: Dell "beginnings"
Agency:
9
Luxury Car Abstinence
Artist:
Brand: Audi
Campaign: Luxury Car Abstinence
Agency:
10
2014 M-class "derby" Commercial
Artist:
Brand: Mercedes-Benz
Campaign: 2014 M-class "derby" Commercial
Agency:

UGC Chart

1
Gifs, Now With Sound!
Artist:
Campaign: Gifs, Now With Sound!
Agency:
2
Bama Fan Goes Crazy On Ou Student
Artist:
Campaign: Bama Fan Goes Crazy On Ou Student
Agency:
3
Boiling Water & Water Gun In Extreme Cold
Artist:
Campaign: Boiling Water & Water Gun In Extreme Cold
Agency:
4
The Truth About Gingers
Artist:
Campaign: The Truth About Gingers
Agency:
5
Does Being Cold Make You Sick?
Artist:
Campaign: Does Being Cold Make You Sick?
Agency:
6
Stereotypes: Gym
Artist:
Campaign: Stereotypes: Gym
Agency:
7
Dog Copies Ambulance
Artist:
Campaign: Dog Copies Ambulance
Agency:
8
Day In The Life Of A Crab Net
Artist:
Campaign: Day In The Life Of A Crab Net
Agency:
9
Mosley In The Snow
Artist:
Campaign: Mosley In The Snow
Agency:
10
Everyday Things That Affect Your Mood
Artist:
Campaign: Everyday Things That Affect Your Mood
Agency:

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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