Petronas reappoints Saatchi & Saatchi
Saatchi & Saatchi Arachnid has been reappointed as the digital agency of record for Petronas Lubricants International following an agency review and an eight way pitch.
Petronas said it had aggressive marketing plans for 2014 and beyond, adding that Saatchi & Saatchi Arachnid will be tasked with growing the brand's visibility in the digital space and engaging with its business and consumer targets through various initiatives.
It will commence with a review of the current PLI group website.