NHS tasks The Social Kinetic with handling Change Day campaign
NHS has appointed The Social Kinetic to handle the social media activity around the NHS Change Day on 3 March.
Change Day is a movement which started on Twitter last year between two doctors calling for innovation and action to improve patient care within the NHS.
It resulted in 189,000 pledges on the network from NHS staff and now the NHS Improving Quality Team have begun work with the social media agency to help deliver its ambition of 500,000 pledges for 2014.
The Social Kinetic has specifically been tasked with undertaking a media relations, social media, stakeholder and partnership engagement campaign to evolve the grassroots initiative into a national call to action. It is carrying out the work alongside Joe McCrea, who was was part of the NHS's Change Day team last year, "largely on a pro bono basis".
Front line health workers and the public have been be invited to ‘Pledge, Share, Do and Inspire’ any action which creates positive healthcare change on an online Pledge Wall.
“We’re excited and passionate about helping NHS Change Day grow and show the potential for staff to create a real and lasting difference to the NHS. Every year we commit to supporting at least one project - where we believe we can add value and create real social return. After over 20 years of working with the NHS and seeing its potential - I wanted us to do this and be part of something we think has the potential to be ground breaking,” said Claire Cater, founder and managing director at The Social Kinetic.
“This is about partnership, making sure we play our part in creating the environment for the emerging leaders and staff at the grass roots to make a difference. If others out there want to get involved - they should call us.
“The Day is also an opportunity for marketing and PR teams to think about how they or their clients can get behind the action – whether it’s encouraging people to give blood or keep their hospital appointments, there are hundreds of things they could do. Whatever real change big or small, it all adds up to help create the world’s biggest ever collective healthcare movement.”
More information on Change Day can be found on the dedicated website or via the @NHSChangeday Twitter account.