ITG appoints Aspectus PR to manage European communications
ITG, the independent broker, has awarded its European PR account to Aspectus following a competitive pitch process.
The agency has been tasked with working to develop the European markets’ understanding of the range of services ITG provides, including global research services globally and its dark trading venue, POSIT.
“We liked the entrepreneurialism of Aspectus PR,” said Rob Boardman, managing director, CEO, EMEA, ITG. “At the same time, the team is very experienced in the financial markets. We’ve built a brand based on innovation and seeing things differently and from what we’ve seen so far, we’re confident Aspectus will apply the same principles to our media relations and wider marketing efforts.”
More specifically, Aspectus PR will be managing the media strategy and media relations across all key European financial centres and will also be devising and executing creative marketing initiatives to support the core campaign.
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