Ad of the Day: Pepsi Ukraine - Pepsi Retro

BBDO Ukraine takes us back to the 1970s with this retro ad spot for Pepsi Ukraine.

Set to Boney M’s 1976 disco classic ‘Daddy Cool’ the playfully choreographed commercial pans around a cross section of apartments, peeking into the homes of some rather nifty movers and shakers.

Even the Pepsi bottle steps back in time with some 1970s styling.

Despite the retro feel we think this ad fits in rather well with Pepsi’s current brand positioning ‘Live For Now’ and doesn’t rely on multiple Beyoncé’s to do so.

Director: Los Pérez (repped by 76 Ltd in the UK)

Agency: BBDO Ukraine

Creative Director: Rytis Juodeika

Art Director: Alexander Rogovets

Copywriter: Rytis Juodeika

Client Service Director: Anna Rybalka

Account Director: Iryna Kochubey

Account Manager: Darya Varygina

Prod. Company: 23/32 films

Executive Producer: Maria Fabro

Production Manager: Dima Chervonyi

PA: Yulka Danylyshyna

DOP: Iñigo Zubicaray

AD: Denis Shvets

Art Director: Vlad Ryzhykov

Stylist: Gleb Ignatov

Make-up: Natasha Dankovskaya

Casting: Olga Kuzkina

Colorist: Artem Stretovych

Editor: Yuri Reznichenko

Postproduction: Terminal FX

Music: "Daddy Cool" by Boney M

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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