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Ad of the Day: Pepsi Ukraine - Pepsi Retro

BBDO Ukraine takes us back to the 1970s with this retro ad spot for Pepsi Ukraine. Set to Boney M’s 1976 disco classic ‘Daddy Cool’ the playfully choreographed commercial pans around a cross section of apartments, peeking into the homes of some rather nifty movers and shakers. Even the Pepsi bottle steps back in time with some 1970s styling. Despite the retro feel we think this ad fits in rather well with Pepsi’s current brand positioning ‘Live For Now’ and doesn’t rely on multiple Beyoncé’s to do so. Director: Los Pérez (repped by 76 Ltd in the UK) Agency: BBDO Ukraine Creative Director: Rytis Juodeika Art Director: Alexander Rogovets Copywriter: Rytis Juodeika Client Service Director: Anna Rybalka Account Director: Iryna Kochubey Account Manager: Darya Varygina Prod. Company: 23/32 films Executive Producer: Maria Fabro Production Manager: Dima Chervonyi PA: Yulka Danylyshyna DOP: Iñigo Zubicaray AD: Denis Shvets Art Director: Vlad Ryzhykov Stylist: Gleb Ignatov Make-up: Natasha Dankovskaya Casting: Olga Kuzkina Colorist: Artem Stretovych Editor: Yuri Reznichenko Postproduction: Terminal FX Music: "Daddy Cool" by Boney M

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