BBDO Ukraine takes us back to the 1970s with this retro ad spot for Pepsi Ukraine.
Set to Boney M’s 1976 disco classic ‘Daddy Cool’ the playfully choreographed commercial pans around a cross section of apartments, peeking into the homes of some rather nifty movers and shakers.
Even the Pepsi bottle steps back in time with some 1970s styling.
Despite the retro feel we think this ad fits in rather well with Pepsi’s current brand positioning ‘Live For Now’ and doesn’t rely on multiple Beyoncé’s to do so.
Director: Los Pérez (repped by 76 Ltd in the UK)
Agency: BBDO Ukraine
Creative Director: Rytis Juodeika
Art Director: Alexander Rogovets
Copywriter: Rytis Juodeika
Client Service Director: Anna Rybalka
Account Director: Iryna Kochubey
Account Manager: Darya Varygina
Prod. Company: 23/32 films
Executive Producer: Maria Fabro
Production Manager: Dima Chervonyi
PA: Yulka Danylyshyna
DOP: Iñigo Zubicaray
AD: Denis Shvets
Art Director: Vlad Ryzhykov
Stylist: Gleb Ignatov
Make-up: Natasha Dankovskaya
Casting: Olga Kuzkina
Colorist: Artem Stretovych
Editor: Yuri Reznichenko
Postproduction: Terminal FX
Music: "Daddy Cool" by Boney M