Wieden & Kennedy unveil ‘all welcome’ campaign ahead of Brazil World cup
Wieden & Kennedy in Sao Paulo has unveiled a creative for client Coca Cola to be executed across 16 territories worldwide in a bid to create the message that “everyone is welcome to the World's Cup.”
The adverts are to be placed in countries including Argentina, China, Colombia, Spain, Guatemala, India, England, Japan and Panama. Coca Cola is one of the sponsors of the football tournament.
"We wanted to give the Brazilians the possibility to take all the warmth of these people and so famous for their hospitality for the whole world to feel that this World Cup will be special,” said Javier Meza, vice president of marketing for Coca-Cola Brazil.
The ads feature images of citizens of Brazil. The photos will be posted regularly via a social media campaign.