McDonald’s promotes getting your money’s worth in Saver Menu ads
McDonald’s has unveiled a new campaign, created by Leo Burnett, to promote its Savers Menu and the joy of getting your money’s worth, at a time when people may feel stretched after Christmas.
The campaign consists of two TV ads: one showing a man at a check-in desk at an airport, and the other showing a man wanting to get the most out of a present he bought for his wife by using it himself.
Set to continue throughout 2014, two further TV ads will be revealed later, which will also feature the Saver Menu’s classic range, and will be supported by an outdoor campaign.
Both ads then feature two new additions to the McDonald’s Saver Menu: The Sweet Chilli Mayo Chicken at £1.09, and the Chicken BLC at £1.49.
OMD UK was the media agency for the campaign.
