Infographic: The Rise of Mobile 3 - super apps and beyond
Following the launch of MEF's Global Mobile Consumer Survey in December, MEF has unveiled an infographic looking specifically at the emergence of a new era of mobile - Mobile 3.0 which is characterised by super apps displacing one-off purchases to offer months of immersive game-play or ongoing subscription-based services such as Spotify and Netflix.
The infographic also breaks the statistics down by region to provide a global view of the mobile content and commerce scene.