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Heinz Super Bowl

Heinz returns to Super Bowl after 16 year hiatus

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By Jennifer Faull, Deputy Editor

January 8, 2014 | 1 min read

Heinz is readying a 30-second ad for the Super Bowl XLVIII, marking its return to the major advertising event after a 16 year break.

“Heinz’s participation in the Super Bowl is an opportunity to remind consumers of the love they have for this iconic brand,” explained Bill Ulrick, senior brand manager for Heinz North America. “The commercial investment is part of a larger effort to renew our commitment to engage with our great fans.”

The spot – created by agency of record, Cramer-Krasselt – is set to highlight the belief that when someone picks up a bottle of Heinz Ketchup, they’re triggering all the happy memories they’ve experienced over the years where Heinz was present.

It forms part of the brand’s wider ‘Show Us Your Heinz’ activity for Heinz recently rolled out specially marked ketchup bottles which have a QR code. The code takes users to a landing page where they can enter a photo with a favourite Heinz product for the chance to win prizes.

The brand's Super Bowl ad will air on 2 February.

Heinz Super Bowl

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