Fit Britches appoints Avant PR to handle all media and celebrity activity
Fit Britches, the shapewear brand, has hired Avant PR to handle all media and celebrity activity.
Specifically, the agency has been tasked with managing a full media campaign to introduce the Fit Britches' concept - clothing which uses heat technology to heat the body's core faster and stimulate weight loss.
The brief also includes handling all press activity and running a proactive press office, alongside celebrity seeding activity.
The appointment comes ahead of the brand's plans to release new product lines, including a range for men, and the launch a crowd funding campaign later this year.
The value of the account has been undisclosed, however Avant PR has confirmed it is one of its biggest accounts.