Creative Oasis designs IGA summer campaign
Creative Oasis has designed a campaign for Australia independent supermarket network, IGA.
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The campaign promotes the message that Australians should shop at IGA throughout the summer holidays.
The campaign is executed via TV a spot, supported by an in-store promotion to win $10,000 summer holidays and $50,000 in IGA gift cards.
"Many Australians spend a great deal of time out and about over the summer months. With our first big consumer promotion for 2014, we want to reward our shoppers and let them know that no matter where they may be this summer, there's an IGA store just around the corner,” said Michele Teague, general manager marketing at Metcash Food & Grocery.
“The campaign is designed to encapsulate what 'Summer Fun' means for Australians, coupled with the convenience of shopping local at IGA."
Many IGA stores were open on Christmas Day.
The campaign launches today and runs until 28 January.