Eurocamp targets parents of pre-schoolers with Nick Jr. and Nick Jr. 2 sponsorship idents
Eurocamp has engaged integrated marketing, advertising and communications agency BJL to create a series of idents featuring across its TV sponsorship of Nick Jr. and Nick Jr. 2, targeting new and existing customers with pre-school children.
Designed to reinforce Eurocamp’s proposition as a provider of a wide-range of holiday options, the idents also hope to encourage parents to visit the Eurocamp website for more information and bookings and builds on the 2013 campaign.
The sponsorship agreement with Nick Jr. and Nick Jr. 2 highlights the support and activities on offer on Eurocamp holidays.
The idents follow the creative route of the previous campaign and feature toddlers dreaming of different holiday scenarios abroad. Of the creative Chris Hilton, brand manager at Eurocamp, said: “We were delighted with the performance of last year’s campaign from BJL, making it an easy decision to revisit a similar creative with the hope of building on the strong results to date.”
BJL director Jackie Holt added: “Last year’s campaign proved to be so successful we just decided to add more versions to the mix. Working on both a rational and emotional level, we highlight how Eurocamp offers families with young children truly memorable & manageable holiday options; and the cuteness of the toddlers really pull at those heartstrings as well. There’s not a mum out there who won’t smile.”
MediaCom North brokered the sponsorship deal with Nick Jr which will run from today (Tuesday 7 January). The initial three-month campaign targets parents looking for toddler-friendly holidays during term time.
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