Tesco hopes new ‘healthy living’ brand will provide a recipe for success
Supermarket giant Tesco is seeking to bolster its appeal toward Health conscious shoppers with the launch of its new Healthy Living brand today; replacing Light Choices and Eat Live Enjoy.
The new brand coincides with the introduction of a range of new food products geared toward assisting customers to achieve healthier lifestyles in 2014 by clearly labelling quantities of salt, sugar and fat and reworking its recipes.
David Wood, Tesco UK Marketing Director said: “Helping our customers and colleagues to lead healthier lifestyles is very important to us. This range represents a shift in the way we think about healthy foods – we want to give our customers great tasting products that make choosing healthier options easy.
“To do this we’ve drawn on new food trends and the expertise of our colleagues and suppliers who are passionate about food, to ensure our Healthy Living range provides choices that taste better, look better and are even more healthy.”
Some 230 products are included in the range at launch including bakery goods, ready meals and yoghurts.