Hobgoblin launches Twitter powered Google Map to uncover widest reaching places its beer is consumed
Hobgoblin, a beer from the Wychwood Brewery, has launched a Twitter /Google Maps hybrid app to promote its Bringing Taste to the Nation tour.
The map has been designed to track obscure locations where Hobgoblin has been consumed. When users Tweet using the hashtag #Goblineers, geo-location tagging will pin their tweet to the map, showing the most far-flung place the beer has travelled to.
This is the latest piece of social activity to come from Hobgoblin, having successfully used social media to crowdsource a name for its collection of fans – Wychwood Goblineers. The specially selected fans are given exclusive access to the brewery, an invitation to the Wychwood VIP summer party, a personalised Hobgoblin tankard, and a case of the ruby beer.
In addition to the map, the beer brand is asking fans to complete a series of challenges in a bid to make it into the Wychwood Goblineers.
The final challenge is to attend one of the five dates on the Hobgoblin Bringing Taste to the Nation Tour which kicks off in February, stopping at five locations across the country.
The social campaign was created and managed by Clarity.