Creativeland Asia unveils Canvas Blaze smartphone creative
Creativeland Asia has unveiled its latest creative execution for Sistema Shyam TeleServices Limited’s Canvas Blaze smartphone.
The campaign is targeted at young smart phone users who” see technology as their oxygen”.
"The film is an eclectic character-sketch of an emerging behaviour code we call the 'Internet Generation',” said Sajan RaJ Kurup, founder and creative chairman.
“The film is a first step towards establishing MTS as the network designed for a whole generation that uses a phone as everything but a just phone."
Leonid Musatov, chief marketing & sales officer at MTS India said: "We at MTS believe in constantly engaging our customers with exciting products and services.”
The campaign is executed via TV spots.