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Born & Raised design awareness raising PR offensive for Outdoor Media Association

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By Steven Raeburn, N/A

January 6, 2014 | 2 min read

The Outdoor Media Association has launched a PR offensive to highlight the benefits of poster advertising.

The campaign will appear at over 600 sites

The execution on behalf of members including Adshel , APN Outdoor and JC Decaux will appear on over 600 sites across the ACT, New South Wales, Queensland, South Australia and Victoria.

"Outdoor advertising is the only media that gives back to the community in this way, subsidising public amenities, including bus shelters, public toilets, park benches and transit infrastructure, as well as contributing to council fees and superannuation," said Charmaine Moldrich, CEO, Outdoor Media Association.

"It's not a well-known fact in the community and we want to let people know how much we really contribute but we didn't want to be too earnest about it.

"Our contribution to the community might not be as obvious as it is with other media and we want to change that by raising awareness."

The creative was designed by Born & Raised.

"Out-of-Home gives back to the community in many ways that people are unaware of, so it was fundamental that we found an engaging way to bring these messages to life. The happy and likeable billboard characters deliver the message with charm and humility. Combined with bright and simple design that lets the message win, the campaign is a showcase for effective outdoor communication," the agency said in a statement.

The campaign claims that there are almost 7,000 pieces of public infrastructure provided by Outdoor companies.

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