Ad of the Day: Cancer Research - Dryathlon
Nice thought: only in booze-steeped Britain could you consider being sponsored not to drink for charity. But that's what Cancer Research is suggesting - can you go the whole month of January without the tiniest sip of Sauvignon or glug of gin? Here's your chance to give your liver a well-earned rest and do other people some good into the bargain; and this amusing spot gets the message home without being preachy.
Agency: Abbott Mead Vickers BBDO
Creative: Prabs Wignarajah / Jeremy Tribe
TV Producer: Sophie Delaney
Production Co: HSI London
Director: Olly Williams
Producer: Scott O'Donnell
Executive Producer: Simon Monhemius
Photography: Sam Goldie
Editor: Leo King @ Stitch
Post Production: Absolute Post
Ad of the Day is brought to you in association with David Reviews.
Content created with:
AMV BBDO
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