5 January 2014 - 3:19pm | posted by | 0 comments

Gawker says goodbye to the writer behind much of its traffic

Gawker says goodbye to the writer behind much of its traffic Gawker says goodbye to the writer behind much of its traffic

US gossip blog Gawker is losing one of its prized assets. Neetzan Zimmerman, a writer credited with bringing in much of the site’s traffic, is leaving to become editor-in-chief of the social start-up Whisper.

According to Business Insider, Zimmerman’s role at Gawker was to “generate lots of traffic so the rest of the staff could work on more meaty material”. By that measure, this chart from Gawker shows he was doing his job incredibly well.

In an internal memo, Gawker.com’s editor-in-chief John Cook said: “Anyway, we're f**ed, start traffic-whoring. BUT SERIOUSLY FOLKS: Neetzan will be a loss, but one of the reasons, beyond his talent, that he's been the guy pulling in the big numbers here is that he has been the guy tasked with pulling in the big numbers here. That strategy--traffic scapegoating--won't change. We'll find others to harness the power of Facebook algorithms and make sure we're hitting the traffic sweetspots that we need to."

Zimmerman’s success promoted the Wall Street Journal to profile him in December, the paper declaring that he “may be the most popular blogger working on the web today”.

His new role at Whisper, a mobile app that allows users to share secrets anonymously, will be to promote and boost the visibility of its content, according to Capital New York.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...