L’Oréal Professionnel announces Kirsten Dunst as new global brand ambassador for 2014

L’Oréal Professionnel has kicked off the new year with the announcement of a new global ambassador in the form of Hollywood actress Kirsten Dunst.

Of her appointment, Dunst said: "I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles.

"L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me proud to be part of this stunning project."

Over the course of 2014, Dunst will help promote L’Oréal Professionnel's Wild Stylers launches commencing with Techni.Art this month, and Beach Waves and Absolut Repair Lipidum in June.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian