L’Oréal Professionnel has kicked off the new year with the announcement of a new global ambassador in the form of Hollywood actress Kirsten Dunst.
Of her appointment, Dunst said: "I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles.
"L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me proud to be part of this stunning project."
Over the course of 2014, Dunst will help promote L’Oréal Professionnel's Wild Stylers launches commencing with Techni.Art this month, and Beach Waves and Absolut Repair Lipidum in June.