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Go Native picks Maverick to reinforce brand identity and drive online presence

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By Jessica Davies, News Editor

January 2, 2014 | 2 min read

Go Native Apartments has appointed brand engagement agency Maverick as it looks to establish a new brand identity and drive its online presence.

The four-year project will see the companies work together to target people aged between 28 and 45 years old, alongside businesses in the leisure and corporate sectors.

The aim is to promote the benefits of opting for apartment renting and other Go Native services versus traditional hotels.

The initial campaign will include press outreach, website development and online advertising to promote the brand’s core message – that serviced apartments offer more space, flexibility, and value for money when travelling for business or leisure, compared to regular hotels.

Go Native managing director Shaun Prime said: "We are looking to target an incredibly broad audience with this campaign and therefore were in need of an agency which was capable of doing just that. Maverick really impressed us throughout the selection process with its knowledge of the consumer, business and leisure markets. We’re looking forward to getting to work and seeing the results of this diverse campaign.”

Maverick will also create and launch an employee engagement programme alongside the marketing and digital activity to target the brand’s internal audiences.

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