Sherlock spin-off created for iPlayer pulls in six million views ahead of new series launch
A seven-minute Sherlock spin-off video specially commissioned for BBC iPlayer has landed six million views since its release on Christmas Eve.
Many Happy Returns was first made available through iPlayer and YouTube before being added to the BBC’s red button service on Christmas Day.
Victoria Jaye, head of TV content for BBC iPlayer, said: “As we develop BBC iPlayer to be a primary entertainment destination, we'll be offering more 'made for BBC iPlayer content' around our big brands, as well as originating entirely new formats exclusive to the service.”
The release of Many Happy Returns came in advance of Sherlock series three, which kicks off tonight on BBC One.