30 December 2013 - 11:27am | posted by | 17 comments

Meet baby Bolt - Usain Bolt stars as a whole family in new Virgin Media ad

Usain Bolt is playing a whole family of characters in Virgin Media's latest multi-million pound advertising campaign.

Created by BBH, the new ad shows the whole Bolt clan simultaneously using Virgin Media's superfast broadband service to perform their favourite tasks. The Jamaican sprinter takes on a range of roles including a cheeky baby Bolt and a mischievous Mrs Bolt whose favourite athlete is Mo Farah.

Richard Larcombe, brand and marketing director at Virgin Media, said: “The growth of in-home devices is increasing exponentially, as such, customers rely on their network more and more to deliver a seamless experience.

"Usain brings the ads to life with his brilliant portrayal of an unforgettable Virgin Media family.”

Media planning has been handled by Fifty6 and the ad will run for the first time during Harry Potter and the Deathly Hallows Part 2 on ITV London on 1 January.

The advertising push comes as Virgin Media prepares to introduce a 152mb broadband service next year, which it claims will be "twice as fast" as any of its rivals.

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Comments

31 Dec 2013 - 03:32
Mashario
1
comments

Why do white advertisers like to put black male athletes in dresses?

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3 Jan 2014 - 00:26
abouk21400's picture
3
comments

@Mashario great question mashario...have u ever seen a WHITE MALE athlete doing a commercial in a dress?

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3 Jan 2014 - 00:27
abouk21400's picture
3
comments

@Mashario great question....have u ever seen a WHITE MALE athlete in dress doing a commercial.

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7 Jan 2014 - 13:32
krobe16360's picture
1
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@Mashario why are you such an idiot?

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31 Dec 2013 - 03:41
richskyz
1
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Lol

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31 Dec 2013 - 05:41
sajpowell
1
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Relax. Don't see everything in Black and White. In this case its a win win for everyone involved. Lighten up nuh.

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31 Dec 2013 - 08:36
dcsew14499's picture
1
comments

take a look at Hollywood and you will see that every male (black and white) actor has, at least once in his career, put on female clothing.......!

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3 Jan 2014 - 00:28
abouk21400's picture
3
comments

@dcsew14499 ATHLETES and ACTORS are 2 different things..

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6 Jan 2014 - 17:55
marki31813's picture
1
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its the 152MB I'm jealous about, here in St. Lucia the highest we can get is 4MB, I need to 'move' and move fast

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12 Jan 2014 - 17:02
Kentb17515's picture
2
comments

Where is the location of the houses at beginning of the advert?

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13 Jan 2014 - 21:39
Hello18060's picture
1
comments

The houses at the beginning of the ad are in a road called The Ridings in Epsom, Surrey. The house that you can see the most of is No. 8 and the other is No. 10. The estate was built in the 1960's by Waits and is now a conservation area, due to the open plan design of the estate. We used to live at No. 10.

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14 Jan 2014 - 20:06
Kentb17515's picture
2
comments

I thought they must be quite local to me. I live in one exactly the same but in Horley. The only other area I have seen this style house is in Crawley. I was born in Epsom so have heard of The Ridings. Thankyou.

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25 Feb 2014 - 18:42
nellc43367's picture
1
comments

does anybody know the name of the reggae tune playing in the advert ?

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14 Mar 2014 - 10:07
digit17982's picture
1
comments

more power more power more power...more fire

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1 Apr 2014 - 20:48
colin12600's picture
1
comments

Does Usain Bolt say more power, more power, Mo Farah. Does he say more power, more power, more fire.

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6 Jun 2014 - 11:45
virgobirgo's picture
3
comments
0
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20 Jun 2014 - 15:39
BilboSmith2
6
comments

@virgobirgo Mo Farah!

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