26 December 2013 - 4:48pm | posted by | 0 comments

Sharks transmit 'tweets' to tell Australian swimmers when they are close in new scheme

Sharks transmit 'tweets' to tell Australian swimmers when they are close in new schemeSharks transmit 'tweets' to tell Australian swimmers when they are

Surf Life Saving Western Australia (SLSWA) is using transmitters on sharks to tweet alerts to warn swimmers when the tagged shark swims within about a kilometre of a beach.

The tweets are then sent providing the location, size and breed of the shark, to swimmers and surfers can be aware before taking a dip.

Previously, such information had to be found from local newspapers or radio, Chris Peck, from SLSWA, told Sky News.

"You might not have got some of that information until the following day in which case the hazard has long gone and the information might not be relevant.

"Now it's instant information and really people don't have an excuse to say we're not getting the information, it's about whether you are searching for it and finding it," he said.

About 320 sharks are currently tagged.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...