Green Mountain Coffee Roasters appoints Havas as agency of record
Green Mountain Coffee Roasters has announced the appointment of Havas to handle its ad account, with the company having spent over $60m on advertising in the past year.
The agency will lead brand and communications strategy for the company, and has said the new account is among its top-10 largest for North America.
“As the brand expands its product offerings and presence in global marketplaces, Havas’s global network will prove a strategic partner in developing and executing GMCR’s marketing and advertising strategies across multiple product lines,” said Andrew Benett, global president, Havas Worldwide.
This comes less than a fortnight after Havas was appointed to handle Liberty Mutual’s $150m account.
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Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.
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