24 December 2013 - 12:14pm | posted by | 0 comments

A quarter of online retailers haven't considered affiliate marketing, with 20% admitting to not knowing what it is

A quarter of e-commerce retailers haven't considered affiliate marketingA quarter of e-commerce retailers haven't considered affiliate

A quarter of online retailers haven't considered affiliate marketing as a step they could take for their business, with 20 per cent admitting that they 'didn't fully understand' what affiliate marketing is.

The findings come from research from affiliate network Paid On Results which polled 975 founders of retailers with an e-commerce site.

Despite 20 per cent admitting that they 'didn't fully understand' affiliate marketing 42 per cent said they had an active affiliate marketing programme in place. More than a quarter (26 per cent) said they hadn't though about or even considered using affiliate marketing for their brand.

"It’s a real shame that not all online retailers or businesses with ecommerce offerings have tapped into the potential affiliate marketing can offer. I was really shocked to discover that as many as 20 per cent of online retailers don’t even know what affiliate marketing is," said Graeme Sandwell, managing director of Paid On Results.

"It’s the kind of marketing activity that can really give tangible financial results, because affiliate websites will do their best to promote your brand and drive sales so that they can earn commission. It’s like having a whole army of marketeers ready and waiting to drive engaged customers your way, so it’s about time more retailers were aware of how easy and affordable it is to set up an affiliate programme."

Clothing retailers with an e-commerce offering were found to be the most to have an affiliate programme in place, with retailers specialising in luxury brands or products the least likely.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...