24 December 2013 - 1:21pm | posted by | 0 comments

London & Partners and Clear Channel join forces for visitlondon.com tourism campaign

The activity aims to promote London as a tourist destinationThe activity aims to promote London as a tourist destination

London & Partners, the official promotional organisation for London, has penned a deal with Clear Channel that will see the capital promoted as a tourist destination throughout the UK next year.

Visitlondon.com adverts will appear across Clear Channel sites from 28 December 2013 highlighting London's attractions and encouraging Brits to visit the city.

Content from the London guide, which showcases the best of London online, will run across Clear Channel's nationwide network of bus shelters, Londoners will also be encouraged to make the most of their city with ads running throughout the capital as well.

London & Partners director of consumer marketing and digital, Julie Chappell, commented: "This deal allows us to broadcast the message that London is a great place to come and visit to people all around the UK, increasing our marketing presence in an extremely high profile way."

The artwork used aims to showcase London's attractions with NFC or QR code technology enabling people to use their smartphones on Clear Channel's 'Adshel 2.0' mobile platform to start planning their trip instantly via a direct link to the visitlondon.com site.

"This partnership just makes sense,” said Richard Bon, sales director at Clear Channel UK, "Clear Channel can trace our heritage in London back to 1936 and the nationwide reach of Adshel means we are perfectly placed to bring the best of London to Londoners and the whole of the UK. We look forward to supporting London & Partners to drive tourism, students and business to one of the world's great cities."

The campaign builds on the changing perception of the city following the London 2012 Olympic Games and is the first part of a deal that sees Clear Channel acting as London & Partners strategic out-of-home media partner in 2014.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...