The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

December 21, 2013 | 2 min read

Nissan has unveiled a new ad with TBWA\Chiat\Day LA in order to promote its Nissan Rogue ahead of 2014.

The spot, Commute, which launched on 20 December sees the Rogue take a detour and even finds itself on top of a speeding commuter train before arriving at work fashionably early, and follows Pick Up, which launched earlier this month.

Both will also be showcased in a prime media placement in New York’s Times Square throughout January, running across five major buildings. In the same locations on New Year's Eve, during the countdown to midnight, animated digital billboards will showcase the all-new 2014 Rogue.

“Rogue has become a key player in the highly competitive compact SUV market – addressing both the functional and emotional needs of buyers while offering great value,” said Jon Brancheau, vice president, marketing communications and media, Nissan North America, Inc. “The totally redesigned 2014 Rogue adds a new level of bold emotive styling, a premium interior created with comfort and multitasking in mind, and an array of available affordable technologies – all of which come through in these exciting new spots.”

The creative will be refreshed and run throughout January 2014, along with other elements.

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