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Dogs Trust celebrates 35 year of ‘A dog is for life’ slogan with street art

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By Ishbel Macleod, PR and social media consultant

December 21, 2013 | 1 min read

Dogs Trust has celebrated the 35 year anniversary of its ‘A dog is for life, not just for Christmas’ slogan with a street art collaboration by Jim Vision, Teddy Baden and Barney Zadok.

The slogans have appeared on the streets of London and Liverpool, with the aim to capture the attention of passers-by, reminding them of the slogan’s importance in the run up to Christmas.

Dogs Trust CEO, Clarissa Baldwin OBE, said: "The 35th anniversary of the slogan is a milestone we want to highlight and it made sense for us to work with Jim, Teddy and Barney who have helped us reach a new audience with each of their own unique and wonderful artworks. We're delighted with the results and hope it makes passers-by stop and think about the meaning of the slogan at this important time of year.”

The Dogs Trust ‘Slogan on the Street’ art can be seen at the following locations this December: Newington Street, Liverpool, L1 4ED from 17 December; Mile End Road, Whitechapel London from 18 Dec; and Kingsland Road, Hoxton London from 18 Dec.

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