Thomson looks to reposition itself with a new ad campaign from BMB
Thomson has launched a new advertising campaign as part of a concerted effort to change perceptions of the brand.
Created by Beattie McGuinness Bungay, the ad follows the plight of Simon, who has become so weighed down by the stresses of everyday life that he feels he’s become an Ogre. However, thanks to a magical holiday, Simon is transformed into the best version of himself, ending on the tagline: ‘It’s amazing what a Thomson holiday can do.’
Jeremy Ellis, marketing director at Thomson, explained: "At Thomson we offer unique and exclusive holiday experiences designed around ‘people like me’ to ensure our customers are able to step away from their busy lifestyles, relax and become the best version of themselves again. This is the feeling we were keen to evoke in our new advert. The state of the art advert is a first for Thomson and marks the next step in our modernisation journey which aims to challenge people’s perceptions of the Thomson brand."
The spot is set to debut on 27 December, during ITV2 screening of ‘Star Wars – Return of the Sith’. An outdoor, print and social media campaign will support the ad, while a dedicated microsite allows users to take a test to see what kind of holiday they need to relieve their stress.
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BMB Group is an advisory and asset management platform for ruling families and Forbes 500 investors. In 2015 the firm refocused its business to provide capital and...
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