Posters created from V&A Museum of Childhood campaign that made children art directors hit London
Children were placed at the centre of a campaign for the V&A Museum of Childhood when AMV BBDO and the Central Illustration Agency devised an idea involving them as art directors.
Campaign: Posters are now around London
Instead of a traditional advertising campaign, the agencies came up with ‘Mind of a Child – Eye of an Artist’ and invited children to present their ideas and direct artists to bring them to life.
Using a theme of ‘Draw Tomorrow’, a team of illustrators gathered briefs and ideas from children at an event in September before distributing them to artists, including Sir Peter Blake.
The results were put on display for the first time in October and the final works have now been made into a poster campaign that began London on 16 December, courtesy of outdoor media owner Primesight.
Mungo Knott, marketing and insight director at Primesight, said: “Primesight are delighted to be helping AMV BBDO and the V&A Museum of Childhood bring this exciting exhibition onto London’s streets.
“With sites positioned in proximity to schools we will reach and inspire a wider audience of parents and children across the capital.”
The campaign was created to tie in with Big Draw in October, a national campaign encouraging people to get involved more in drawing.
