The Boston Bruins bring back Bear & The Gang for Christmas
The Boston Bruins have created a new series of Bear & The Gang to show fans exactly what they do to prepare themselves for the festive season.
Bear and the Gang is an online ad campaign for the professional ice-hockey team created by Arnold Worldwide. The first series launched last year, consisting of several 60-second episodes starring the Bear character from past commercials and popular players from the team.
Now, the 80s style TV sitcom ads have returned for a second Christmas themed series. The Bear & the Gang: Christmas Spectacular launch video shows Bear and the players lounging around the house, reading books and drinking hot chocolate. In addition, 30 and 45-second teasers have been created, showing the Bear trying his luck with mistletoe in a Bruins locker room and shaking weights at home.
The films, directed by Greg Almeida, are being housed on a dedicated Bear & The Gang YouTube channel.
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Arnold Worldwide
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