Vue Magazine app released to provide multimedia content and bolster digital ticket sales
Cinema chain Vue has released a magazine app as a free, interactive companion to its printed magazine.
Developed by Publicis Blueprint, the app was launched last week to complement the existing print magazine but will feature a host of additional content such as film trailers, exclusive interviews, an in-app Twitter feed, facts and figures and interactive graphics plus the ability to buy tickets online.
There will be weekly updates to the content, featuring the latest reviews and footage, each Thursday to coincide with that week’s new film releases.
Michael Kalli, head of corporate sales and advertising at Vue, said: “The app format gives us the opportunity to bring even deeper and more regular content to readers. Online is a key channel for Vue and we’re keen to make the process from discovering an exciting new film to booking tickets to see it easier.
“The new Vue Magazine app, blends quality editorial with great functionality, and we look forward to letting our customers get the chance to explore and enjoy the wealth of content for themselves.”
Neal Anderson, digital director at Publicis Blueprint, said: “The Vue Magazine app draws upon our extensive experience of creating multi-award winning magazine apps.
“The key is that this is not just a print magazine transposed onto a tablet – the app skilfully combines relevant tablet functionality with quality content, delivering this through an optimised user experience, a strategy that also paves the way for future segmentation and personalisation.”
Originally launched in March 2013, the Vue Magazine is available in 82 Vue cinema sites across the UK and Ireland.
Vue Magazine app is now available to download for iPad and Android tablets.