RR. Spink & Sons unveils new packaging with Good
RR. Spink & Sons, the smoked fish brand, has unveiled new packaging designed by Good as it looks to reinforce the heritage of the brand.
The previous light-coloured packaging has been replaced with a ‘wood effect’ pack, emphasising the brand’s heritage of smoking over wood and underlining the natural methods used in the product range.
The brand’s new marque, in the top left corner of the pack also emphasises its Scottish provenance, naming the town of Arbroath, where RR. Spink is based.
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