Pernod Ricard appoints Atomic PR to handle three of its wine brands
Pernod Ricard UK has awarded the PR accounts for three of its wine brands – Campo Viejo, Jacob’s Creek, and Graffigna – to Atomic PR.
The agency has been tasked with leading the consumer and digital PR, including all facets of Jacob’s Creek’s sponsorship of the Wimbledon Championships and Campo Viejo’s Spanish inspired festival, Streets of Spain.
Atomic has also been briefed to review the media and social footprints for each brand and then create integrated campaigns to help move them into new lifestyle environments.
“We chose Atomic due to their analytical approach to PR and their creative ideas which we believe will take our iconic wine brands into a new lifestyle arena,” Sarah Bentley, communications manager at Pernod Ricard UK, explained.
Based out of the London office, the team will be led by managing director Daniel Cohen.
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