Australian X-Factor winner signs up to front AMF Bowling campaign
Airborne has designed what it describes as a “large-scale communications project” on behalf of client AMF Bowling, fronted by Australian X-Factor winner Reece Mastin.
X-Factor winner Reece Mastin
The campaign is targeted at seven to 17 year olds.
"Our challenge to the agencies was to help us build greater understanding that AMF Bowling Centres offer a broader entertainment experience in addition to its main appeal as a bowling destination,” said Neema Shah, marketing manager for AMF Bowling.
Airborne managing director Scott Player said: "Reece Mastin is ideal for the campaign because he is a highly popular identity in both music and social media and a great fit to convey the diversity of the AMF centres to our target markets."
The campaign executes with a 30-second cinema ad, 30-second and 10-second radio spots combined with digital, social media and promotional elements.
Mastin will aslo appear in person at AMF Bowling venues.