WPP has today announced that it has taken a 30 per cent stake in Richard Attias & Associates (RAA).
The move will see strategic consultant Richard Attias work across the group, where appropriate, on public policy issues, events and conferences, as well as looking to help WPP companies to build their businesses across Africa.
He said of the move: "WPP has built formidable government and public policy assets in its agency brands, as well as event and conference capabilities. Through RAA, we now have the opportunity to "horizontalise" these offers in a much more effective way for our clients and governments."
Public sector clients of RAA have included the African Development Bank, Bahrain, Brazil, China, Dubai, France, Gabon, Jordan, Morocco, Qatar, Senegal, South Africa, Tunisia, UAE, UK, United Nations and the US.
WPP CEO Sir Martin Sorrell added: "By building this partnership with global influencer Richard Attias, WPP confirms its strategy to support countries to brand their nations and corporations to have access to faster growing markets. Our ambition is to create together with Richard a world champion in the field of strategic communication, international conferences and global action oriented events."
In 2014, RAA will be producing 14 high-profile symposiums to address issues including the global challenges of food security, global education, healthcare in Africa, the global energy crisis, women's rights and sport as a tool for economic and social progress.