Global energy company RAE launches new online presence through INK
Yorkshire digital agency, INK Digital, has launched a new online presence for RAE, one of the leading experts in the global oil and gas industry.
The Halifax-based agency was tasked with the challenge of delivering a brand refresh, website and mobile site, launch strategy, email marketing strategy and social media campaigns for the ambitious energy company, which aims to become the leading service provider to the global oil and gas industry.
Following a number of creative branding exercises and user experience testing, INK Digital has now designed and developed a cross-device adaptive solution for RAE. The desktop version of the site uses a horizontal scrolling navigational style, while the mobile site is designed with a clear and easy user journey in mind.
Bill Fazackerley, chief technical advisor at RAE; said: “We’re delighted with the quality of work that INK have produced and think our new website not only looks great but portrays the RAE brand perfectly.
“The INK team were very approachable and understood our needs from the first meeting we had and they have provided a refreshing approach to the challenges we presented to them. We have already initiated phase two of our project with the INK team as we look to build a strong, long-term partnership with them.”
Helen Darlington, head of creative strategy at INK Digital, commented: “We are delighted with the outcome of the recent RAE launch. The project has been fantastic, creative, challenging, varied and a great team effort.
“Throughout the project, from Skype calls across the globe, to a fully responsive site across all devices, we have made the most of the technology available. We are already planning the next phase which will launch in just a few weeks, so there’ll be more to announce very soon.”
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