Aegis and IPG networks join Havas and Publicis on Reckitt Benckiser global roster
Reckitt Benckiser has added the Aegis and IPG networks to its roster of global media agency partners following a recent review.
Partners: Reckitt Benckiser has made some global appointments
The companies join Havas and ZenithOptimedia (Publicis), who were already partners. Reckitt Benckiser UK has re-appointed Publicis as its media partner.
Heather Allen, executive vice president global category development at Reckitt Benckiser, said: “Our media investment is critical for our brands to engage with consumers around the world. RB is one of the world’s fastest growing companies in consumer health, hygiene and home and we’re looking forward to successful growth for our agency partners and us going forward.”
Allen added that the FMCG company, which advertises in nearly 60 markets, was “delighted” with the quality of the proposals from both existing and new partners.
Content created with:
Aegis
Find out more
IPG Mediabrands
Havas
Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.
Find out more
Zenith Media
Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.
Find out more