Santa Claus pips Apple and Coca-Cola to be named world’s most valuable brand
Upstart brand heavyweights including the likes of Apple and Samsung have been beaten in the latest marketing survey by a more ancient rival.
Father Christmas has been given a valuation of £1tn by marketing agency Brand Finance owing to the sales power of association to the red-robed figure.
This easily dwarfs the valuations of other big names such as Apple’s $87bn and Samsung’s $59bn to make Santa Claus the world’s most valuable brand.
The seasonal survey applied the same metrics applied to today’s top businesses to the added value brought by association with the 25 December festival.