ITV names Schwarzkopf Color Mask as Loose Women sponsor
ITV has named cosmetics manufacturer Henkel as sponsor of its Loose Women daily chat show through its hair colour brand Schwarkopf Color Mask.
Commencing at the start of the new series in January the deal includes fully integrated sponsorship packages including broadcast, online, mobile and licensing elements.
Ryan Gardiner, sponsorship sales manager at ITV, said: “We are delighted to welcome back Henkel as a sponsor of ITV programming, following their successful Take Me Out campaign earlier in the year. We believe that Loose Women will be an ideal platform for the brand to engage with their target audience, and look forward to making the sponsorship a success both on and off air.”
Ben Haxworth, UK marketing director for Henkel Beauty Care, said: “Schwarzkopf Color Mask is a perfect brand fit for Loose Women and we are confident that this multi-platform sponsorship agreement will provide a high level of targeted consumer engagement and brand integration. This sponsorship with ITV is a natural extension from the successful campaign we embarked on earlier in the year.”
Loose Women attracted a peak audience of 1.7m viewers on 21 January 2013.